Creating a website: 5 steps to define your project
Goals, pages, content, design and launch: a practical way to scope your website and avoid missing items in the quote.
Read the articleThe journal
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A space to reflect on what we create, explain our choices and share what we learn through practice.
Ideas to put into practice.
Website creation
How much does a business website cost? Read the scope before the price
Compare website quotes by page templates, content, languages, features and ongoing costs. Make room for changes without leaving the budget open-ended.
Read the articleBusiness website or landing page: choose the right starting point
Choose between a landing page and a full business website based on your offer, visitor questions, available content and acquisition channels.
Read the articleCustom website or CMS? Choose for the work, not the badge
Compare a CMS and custom development through editing needs, business rules, maintenance and handover. Choose technology that fits the project.
Read the articleBuilding a SaaS MVP: what belongs in the first useful version?
Scope a SaaS MVP around one user journey. Decide what to build, what can stay manual and which observations will guide the next release.
Read the articleWeb app or mobile app? Start with the situation, not the icon
Compare web apps, PWAs and mobile apps through frequency of use, device features, connectivity, distribution and ongoing maintenance.
Read the articleOrganic search
What can SEO do for a business website?
Understand the value of organic search: relevant enquiries, useful answers and measurable outcomes, without promises of guaranteed rankings.
Read the articleWriting SEO content that answers your customers
Choose a question, structure an answer, provide evidence and adapt each language: a practical approach to writing useful pages and articles.
Read the articleSEO checks to make before launching a website
Indexing, links, URLs, languages and monitoring: practical checks for launching or redesigning a website with sound SEO foundations.
Read the articleMultilingual SEO: make Hebrew, French and English work together
Plan language-specific URLs, useful translations, hreflang and complete customer journeys. Keep a three-language website consistent as it grows.
Read the articleWebsite redesign and SEO: move forward without losing the map
Prepare a redesign with an old-page inventory, URL mapping, relevant redirects and launch checks. Track the transition without promising zero fluctuation.
Read the articleLocal SEO in Israel: be clear about where and how you work
Build an accurate local presence in Israel with clear services, real service areas, useful language versions and a contact journey that works.
Read the articleDesign & experience
Web design trends: which ones suit your website?
Animation, typography and visual layouts: choose trends that support your identity without making navigation or mobile use harder.
Read the article7 web design choices that improve user experience
Navigation, readability, forms, feedback and mobile use: seven choices to test when making a website easier to use.
Read the articleLanding page design: make the next step feel natural
Build a clear landing page with a specific offer, useful evidence, answers to objections and an action that makes sense on mobile.
Read the articleWebsite navigation: a menu people do not have to decode
Organise pages around visitor needs. Improve labels, structure, mobile menus and orientation so people can find the next useful step.
Read the articleContact form design: ask the useful questions at the right time
Improve your contact form with useful fields, clear labels, recoverable errors, spam protection and an honest confirmation after submission.
Read the articleDesigning a Hebrew interface: more than flipping the layout
Plan a Hebrew interface with readable direction, mixed text, forms, icons and typography. Check the full journey alongside English and French.
Read the articleThree perspectives on digital products.
The subjects we will explore here.
01
Product thinking
Turn an idea into a clear need. Set priorities, understand real usage and build a first version that brings value.
02
Design & experience
What makes an interface feel obvious: hierarchy, typography, movement and careful details, all in service of the person using it.
03
Technology & quality
The decisions behind the experience: architecture, performance, security and maintenance. Understanding what helps a product last.
Less noise. Ideas worth sharing.
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